Deutsche Telekom defends the top spot as the most valuable telecommunications brand in Europe, followed by Orange and Vodafone. According to the “Brand Finance Global 500” ranking, the company has achieved the highest brand value in its history, at 40.2 billion U.S. dollars. This is an increase of ten percent on the previous year’s value. Since its relaunch in 2008, the brand has seen continuous growth in value, increasing by an impressive 352 percent. Besides, independent branded institutions lead the company regularly under the top 3 of the leading German brands.
Every year, Brand Finance determines which brands are the most valuable in the world. Deutsche Telekom’s ranking reflects the stability of the strategy, according to the UK-based consultancy firm. The company successfully continued its positive business development in the last year, while also making long-term investments in network quality, innovation and customer service, all of which form the basis for the increase in brand value. In addition, it has successfully built on its strong reputation as a reliable telecommunications provider in Germany to extend the business in Europe and North America.
Deutsche Telekom is also the third most valuable German brand in the world after Mercedes-Benz and BMW. They are followed by Volkswagen and Siemens. Recently the company could confirm its success. The study „BrandZ Top 50 German Brands“ found it to be the second most valuable brand in Germany, with a brand value about 39.2 billion US dollar.